Please allow at least 48h turnaround time from when all materials have been submitted.
AE Email Address
AE Phone Number
Name of Sales Manager
Sales Manager's Email Address
This is the website where the banners will direct users to.
Is this the advertiser's first Simpli.fi campaign?
Ex: Memorial Day Sale
Please add contract number here, NOT a dollar amount.
Date Format: MM slash DD slash YYYY
Date Format: MM slash DD slash YYYY
Define the geography you want your advertising to serve within – state, region, city, or zip codes-- no counties.
Describe target audience, including information such as demographic, psychographic, business category, etc. For example, "Health-conscious new mothers in their 20-30s. Shop at New Seasons, Whole Foods..."
ALL TACTICS will be applied to the campaign by default except for Event Targeting, CRM, Addressable Geofencing, and Native Advertising. If you do NOT want one or more of these tactics applied to your campaign, please un-check them below.
SITE RETARGETING - Retargeting on the client’s website. Digital Traffic will send you a pixel to forward to your client for placement on their site.
STATION RETARGETING - Retargeting on Alpha station site(s) specified below.
SEARCH & CONTEXTUAL KEYWORD TARGETING - Targets audiences searching for keywords specified below.
CATEGORY CONTEXTUAL TARGETING - Targets audiences searching within categories specified below.
GEO FENCING - Targets only addresses/areas specified below. 320x50 size banner REQUIRED.
GEO OPTIMIZED MOBILE - Targets mobile phones within the geo targeting area specified above. 320x50 size banner REQUIRED.
EVENT TARGETING - Targets a geofenced area within a specific timeframe
ADDRESSABLE GEOFENCING - Targets hundreds of addresses specified below or curated by simpli.fi
VIDEO MARKETING - Runs in conjunction with other tactics to serve video as pre, mid, and post-roll or OTT/CTV targeting.
CUSTOMER RELATIONSHIP MANAGEMENT (CRM) - Uses client’s database management tool to target their customers. Digital Traffic will reach out to you to get access to your client's database.
NATIVE ADVERTISING - Serves ads that are integrated into publisher content.
Campaign Tactics Details
- Site Retargeting: Include a VIEW THROUGH pixel?
- Station Retargeting
Please list station call letters.
- Search & Contextual Keyword Targeting
Please include 5-10 top key words your target audience may search for. Simplifi will generate more keywords from there.
- Category Contextual Targeting
Please select any relevant category/categories below. Simplifi will choose additional subcategories based on these selections.
Arts & Entertainment
Family & Parenting
Food & Drink
Health & Fitness
Hobbies & Special Interest
Home & Garden
Law, Government & Politics
Religion & Spirituality
Style & Fashion
Technology & Computing
- Geo Fencing
Please include a business name and address or list of business names and addresses here, for example, "Alpha Media, 1211 SW 5th Ave, Portland, OR 97204,” or attach a map when you submit your creatives.
- Geo Fencing: Conversion Zones
Use conversion zones?
- Geo Fencing: Conversion Zones Addresses
Please include an address or list of addresses here, for example, "1211 SW 5th Ave, Portland, OR 97204." Please include business names if applicable.
Will Simpli.fi be curating the Addressable Geofencing address list?
Please include a brief description of the target audience and demographics we should curate the list by.
Audience Curation Geography may be filtered by Zip Code, Metro, Congressional District (ST-#), or State; Must indicate one of the below.
Congressional District (ST - #)
Please provide details on audience curation filter selected above.
If you have specific impression allocation goals or instructions for this tactic, please note in the Special Instructions/Notes below. If the client is providing addresses please attach the list to your vCreative PO.
- Event Targeting: Event Address
- Event Targeting: Event Times and Dates
- Native Advertising: Title Text
25 characters max
- Native Advertising: Body Text
90 characters max
- Native Advertising: Click to Action (CTA) Text
If left blank, the default text will be "Click Here." 15 characters max.
Total impression goal
Please state the impression goal for the full duration of the campaign, if applicable.
Do you need help calculating your Hard Cost based your impression goal (using a $3 CPM)?
Hard Cost based on Impression Goal
This field will populate automatically when you fill out the impression goal above.
Total hard cost paid to Simpli.fi
(Total impressions sold ÷ 1000) x $3
Spend evenly (default for campaigns with display ads only)
Allocate impression goal by calendar month (i.e. 8/1-8/31)
A specific budget plan is needed for this campaign
Breakdown of Impression Goal by Calendar Month
Spend Allocation Details
Please list spend allocation or specific budget plan details.
Can include unique budget for starting month, 30 day cycles starting mid-month, etc.
Video Ad Budget Distribution
Budget allocated to video ads:
Use a CPM threshold of:
Typical video CPM is $25.
Budget allocated to display ads:
Are you running OTT/CTV retargeting?
Select targeting types:
Required creative sizes are: 160x600, 728x90, 300x250, and 320x50. If you are using Native Advertising, please also include 1200x627 and 600x315.
Reports will include the following metrics: Impressions, View-throughs (if applicable), CTR, Graph, Top Performing Keywords, Top Performing Domains, Geofences, Conversion Zones (if applicable). Monthly reports will be sent to your email address on the first of every month. Most end of campaign reports will be uploaded to the Drive on the Friday following the end of the campaign. If a campaign ends on a Wednesday or Thursday, the report will be sent on Friday of the following week.
Please allow 48h turn-around time for additional reporting requests.
Has your client requested campaign reporting?
Would you like screenshots of the creative upon campaign launch?
Yes, for proof of run
Yes, for co-op
Screenshots of initial creative will be distributed after the campaign has been live for 1-2 weeks. Any further screenshots will need to be requested in vCreative, as needed
Please add any special instructions/notes here.
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