Reporting
Reports will include the following metrics: Impressions, View-throughs (if applicable), CTR, Graph, Top Performing Keywords, Top Performing Domains, Geofences, Conversion Zones (if applicable). Monthly reports will be sent to your email address on the first of every month. Most end of campaign reports will be uploaded to the Drive on the Friday following the end of the campaign. If a campaign ends on a Wednesday or Thursday, the report will be sent on Friday of the following week. Please allow 48h turn-around time for additional reporting requests.