Please spell out the company name, no abbreviations.
If your client has no website and is requesting a new build, put N/A
Note: If you have a proposal from Recrue which includes all necessary information and no changes, you do not need to fill out this form but attach the proposal to your VCreative order form.
Webcheck, Proposal or Meeting Request
You can expect your requested items provided within 96 hours of your request.
Please plan client meetings & follow-up expectations accordingly.
Meeting Request
Meetings based on Recrue's availability so no guarantee on specific dates or times.
Date Format: MM slash DD slash YYYY
Proposal Needs
Date Format: MM slash DD slash YYYY
Date Format: MM slash DD slash YYYY
For example, Brand Awareness, Relevance in Search Results, Improve Online Reputation, increase Website Visits, or promote a special event, sale or promotion.
Describe target audience, including information such as demographic, psychographic, business category, etc. For example, "Health-conscious new mothers in their 20-30s. Shop at New Seasons, Whole Foods..."
Cities, DMAs, specific zip codes, etc.
Digital Order Form
Today's date
Date Format: MM slash DD slash YYYY
Date Format: MM slash DD slash YYYY
Date Format: MM slash DD slash YYYY
Define the geography you want your advertising to serve within – state, region, city, or zip codes or a radius around a location.
Targeted Display Banner Ads
(Retargeting, Keyword Targeting, Behavioral Targeting, Managed Networks)
List the total gross impressions for the entire flight/date range. You can then list how you want to split up the total budget below under "Additional Notes" (i.e. monthly budgets, different flights, etc)
This field will populate automatically when you fill out the impression goal above.
This field will automatically populate once you've filled out the impression goal and the CPM Rate to Recrue.
Targeting
If you requested a proposal which already has this info, you can write "See Attached Proposal" and then ATTACH your proposal to your VCreative order.
Creative Landing Page Instructions
Attach all your creative to your VCreative order or ticket.
Will the ads link to the client site or does a custom landing page need to be built?
- The Alpha Digital department will be creating your landing page so submit a ticket at AlphaMediaHelp.com with the following details:
1. The desired URL for the landing page
2. The start date of your campaign (there is a minimum of 72 hour turnaround time)
3. The desired copy and verbiage for the landing page
4. Client logo and all images/creative to be used on the page
5. Any requested buttons, click-through URLs, form fields, etc
Additional Campaign Details and Notes
For example, Brand Awareness, Relevance in Search Results, Improve Online Reputation, increase Website Visits, or promote a special event, sale or promotion.
Mobile In-App Interstitial
- If you do not know this term, your campaign most likely does not include Interstitial Ads.
Please note that any budget not able to be secured as interstitial will be transferred to banner.
Example - monthly goals, line item goals, etc
Polygon/Location-based Targeting
Targeting users based on specific locations they are or have been to
Describe your locations/strategy. If you need to upload locations or addresses, note that here and then attach to your VCreative order or ticket.
Targeting users who have visited the polygon in the past
Targeting users similar to those captured/seen at location list
Behavioral Targeting
Targeting users based on general visitation history, app usage, etc.
Network Targeting
Targeting inventory based on app topic. Note: Inventory can be very limited
Retargeting
Campagin Retargeting (recommended) - serves ads to users who have clicked on your mobile ads in the past (no pixel required)
For example, Brand Awareness, Relevance in Search Results, Improve Online Reputation, increase Website Visits, or promote a special event, sale or promotion.
Mobile In-App Banners OR Mobile to Social
List the total gross impressions for the entire flight/date range. You can then list how you want to split up the total impressions below under "Additional Notes" (ie monthly allocation, different flights, etc)
This field will populate automatically when you fill out the impression goal above.
This field will populate automatically when you fill out the impression goal above.
This field will populate automatically when you fill out the impression goal above.
Please note that any budget not able to be secured as interstitial will be transferred to banner.
List the total gross impressions for the entire flight/date range. You can then list how you want to split up the total impressions below under "Pacing Instructions" (ie monthly allocation, different flights, etc)
Polygon/Location-based Targeting
Targeting users based on specific locations they are or have been to
Describe your locations/strategy. If you need to upload locations or addresses, note that here and then attach to your VCreative order or ticket.
Targeting users who have visited the polygon in the past
Targeting users similar to those captured/seen at location list
Audience Targeting
Targeting users based on general visitation history, app usage, etc.
Retargeting
Campagin Retargeting (reccomended) - serves ads to users who have clicked on your mobile ads in the past (no pixel required)
Site Retargeting - serves ads to users who have visted your website in the past (pixel required)
Disclaimer: we need the client's Facebook page URL in order to send them a request for advertising page access. This access gives us no administrative control over their Facebook page and only allows us to post News Feed ads on their behalf.
Disclaimer: we need the client's Facebook page URL in order to send them a request for advertising page access. This access gives us no administrative control over their Facebook page and only allows us to post News Feed ads on their behalf.
Text: 90 characters
Headline: 25 characters
Link description: 30 characters
Social Media (Placement of ads on Facebook, Twitter, LinkedIn, etc)
Enter the total gross impressions for the entire flight/date range, not per month.
Enter the total gross Twitter impressions for the entire flight/date range, not per month.
Enter the total gross LinkedIn clicks for the entire flight/date range, not per month.
Enter the total gross Twitter impressions for the entire flight/date range, not per month.
This field will populate automatically when you fill out the impression goal above.
This field will populate automatically when you fill out the impression goal above.
This field will populate automatically when you fill out the impression goal above.
This field will populate automatically when you fill out the impression goal above.
This field will populate automatically when you fill out the impression goal above.
Disclaimer: we need the client's Facebook page URL in order to send them a request for advertising page access. This access gives us no administrative control over their Facebook page and only allows us to post News Feed ads on their behalf.
Social Targeting Directions
Email list, phone numbers, street addresses, zip codes…etc
Attach you customer list documents to your VCreative order or ticket.
Social Retargeting Directions
Creative Landing Page Instructions
Attach all your creative to your VCreative order or ticket.
Will the ads link to your client's website or do we need to create a custom landing page?
- The Alpha Digital department will be creating your landing page so submit a ticket at AlphaMediaHelp.com with the following details:
1. The desired URL for the landing page
2. The start date of your campaign (there is a minimum of 72 hour turnaround time)
3. The desired copy and verbiage for the landing page
4. Client logo and all images/creative to be used on the page
5. Any requested buttons, click-through URLs, form fields, etc
Text: 90 characters
Headline: 25 characters
Link description: 30 characters
Video OTT (Over the Top)
This field will populate automatically when you fill out the impression goal above.
This field will populate automatically when you fill out the impression goal above.
Targeting Directions
Please note that targeting is very limited for OTT
Creative Landing Page Instructions
Attach all your creative to your VCreative order or ticket.
- The Alpha Digital department will be creating your landing page so submit a ticket at AlphaMediaHelp.com with the following details:
1. The desired URL for the landing page
2. The start date of your campaign (there is a minimum of 72 hour turnaround time)
3. The desired copy and verbiage for the landing page
4. Client logo and all images/creative to be used on the page
5. Any requested buttons, click-through URLs, form fields, etc
Video Outstream
CPM increases by $3 for small geo's (Geo > DMA) and $3 for Behavioral Targeting
Targeting Directions
Retargeting Instructions
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*Please know that Video Retargeting inventory can be extremely limited
Creative Landing Page Instructions
Attach all your creative to your VCreative order or ticket.
- The Alpha Digital department will be creating your landing page so submit a ticket at AlphaMediaHelp.com with the following details:
1. The desired URL for the landing page
2. The start date of your campaign (there is a minimum of 72 hour turnaround time)
3. The desired copy and verbiage for the landing page
4. Client logo and all images/creative to be used on the page
5. Any requested buttons, click-through URLs, form fields, etc
Video Pre-Roll (In-Stream)
Note - CPM increases by $1 for small geo's (Geo > DMA) and $1 for Behavioral Targeting
Targeting Directions
Retargeting
*Please know that Video Retargeting inventory can be extremely limited
Creative Landing Page Instructions
Attach all your creative to your VCreative order or ticket.
- The Alpha Digital department will be creating your landing page so submit a ticket at AlphaMediaHelp.com with the following details:
1. The desired URL for the landing page
2. The start date of your campaign (there is a minimum of 72 hour turnaround time)
3. The desired copy and verbiage for the landing page
4. Client logo and all images/creative to be used on the page
5. Any requested buttons, click-through URLs, form fields, etc
CPV Blended Video
This field will automatically populate once you've filled out the gross views amount.
This field will automatically populate once you've filled out the gross views amount.
Creative Landing Page Instructions
Attach all your creative to your VCreative order or ticket.
Video Youtube
This field will automatically populate once you've filled out the impression goal and the CPM Rate to Recrue.
This field will automatically populate once you've filled out the impression goal and the CPM Rate to Recrue.
This field will populate automatically when you fill out the impression goal above.
This field will populate automatically when you fill out the impression goal above.
Audience/Targeting
Retargeting
Creative Landing Page Instructions
Attach all your creative to your VCreative order or ticket.
Will the ads link to your client's website or do we need to create a custom landing page?
- The Alpha Digital department will be creating your landing page so submit a ticket at AlphaMediaHelp.com with the following details:
1. The desired URL for the landing page
2. The start date of your campaign (there is a minimum of 72 hour turnaround time)
3. The desired copy and verbiage for the landing page
4. Client logo and all images/creative to be used on the page
5. Any requested buttons, click-through URLs, form fields, etc
Email Marketing
0-99,000 email addresses = $15 hard cost CPM
100,000-399,999 = $14 hard cost CPM
400,000-599,999 = $13 hard cost CPM
600,000-899,999 = $12 hard cost CPM
900,000+ = $10 hard cost CPM
This field will automatically populate once you've filled out the impression goal and the CPM Rate to Recrue.
Select as many as applicable.
Please list specific date(s).
Audience/Targeting
For example, Brand Awareness, Relevance in Search Results, Improve Online Reputation, increase Website Visits, or promote a special event, sale or promotion.
Creative Requirements
Email Creative Specs: Width-750-650 Pixels, Height- not to exceed 1728 pixels, Size - 200KB
Please put either the completed image or the request for creative into vCreative with your order. Thank you!
From Line (30 characters)
Subject Line (60 characters)
OPTIONAL: Header Text & Footer Text (typically 2 to 3 sentences, 350 characters)
If you have a creative with multiple products on it, you will need to list the exact clickthrough URL AND the image it is associated with for Recrue to set it up.
Ex. If you have a Subaru Impreza, please list the URL for the Impreza. If you also want to have the logo for the business linked to the homepage, please list the URL for the homepage.
Search Engine Optimization (SEO)
Check all that apply
Please list cities, zip codes, counties, or states.
Search Engine Marketing (SEM)
Consult with management - SEM campaigns must be pre-approved.
Please list cities, zip codes, counties, or states.
Order Summary
Indicate monthly dollar amount for all services ordered.
Native Targeting
This field will populate automatically when you fill out the impression goal above.
This field will populate automatically when you fill out the impression goal above.
Targeting
These fields are not required if this tactic is being combined with regular display.
If you requested a proposal which already has this info, you can write "See Attached Proposal" and then ATTACH your proposal to your VCreative order.
Creative Landing Page Instructions
Attach all your creative to your VCreative order or ticket.
- The Alpha Digital department will be creating your landing page so submit a ticket at AlphaMediaHelp.com with the following details:
1. The desired URL for the landing page
2. The start date of your campaign (there is a minimum of 72 hour turnaround time)
3. The desired copy and verbiage for the landing page
4. Client logo and all images/creative to be used on the page
5. Any requested buttons, click-through URLs, form fields, etc
IP Targeting
This field will populate automatically when you fill out the impression goal above.
This field will populate automatically when you fill out the impression goal above.
Targeting
These fields are not required if this tactic is being combined with regular display.
If you requested a proposal which already has this info, you can write "See Attached Proposal" and then ATTACH your proposal to your VCreative order.
Creative Landing Page Instructions
Attach all your creative to your VCreative order or ticket.
- The Alpha Digital department will be creating your landing page so submit a ticket at AlphaMediaHelp.com with the following details:
1. The desired URL for the landing page
2. The start date of your campaign (there is a minimum of 72 hour turnaround time)
3. The desired copy and verbiage for the landing page
4. Client logo and all images/creative to be used on the page
5. Any requested buttons, click-through URLs, form fields, etc
Additional Campaign Details and Notes
For example, Brand Awareness, Relevance in Search Results, Improve Online Reputation, increase Website Visits, or promote a special event, sale or promotion.
Behavioral Cookie Buy
- Please submit a proposal request FIRST through this form at http://www.alphadigitalsupport.com/recrue-support-orders/ so that the Recrue team can confirm your client's purchase is viable. Thanks!
This field will populate automatically when you fill out the impression goal above.
Targeting
These fields are not required if this tactic is being combined with regular display.
If you requested a proposal which already has this info, you can write "See Attached Proposal" and then ATTACH your proposal to your VCreative order.
Creative Landing Page Instructions
Attach all your creative to your VCreative order or ticket.
- The Alpha Digital department will be creating your landing page so submit a ticket at AlphaMediaHelp.com with the following details:
1. The desired URL for the landing page
2. The start date of your campaign (there is a minimum of 72 hour turnaround time)
3. The desired copy and verbiage for the landing page
4. Client logo and all images/creative to be used on the page
5. Any requested buttons, click-through URLs, form fields, etc
Additional Campaign Details and Notes
For example, Brand Awareness, Relevance in Search Results, Improve Online Reputation, increase Website Visits, or promote a special event, sale or promotion.
Digital Audio
This field will populate automatically when you fill out the impression goal above.
This field will populate automatically when you fill out the impression goal above.
If you requested a proposal which already has this info, you can write "See Attached Proposal" and then ATTACH your proposal to your VCreative order.
For example, Brand Awareness, Relevance in Search Results, Improve Online Reputation, increase Website Visits, or promote a special event, sale or promotion.
Creative Landing Page Instructions
Attach all your creative to your VCreative order or ticket. Audio files must be MP3 or M4A or WAV. Length must be 15 / 30 or 60 seconds (recommendation of 15 – 30 seconds).
Lead Generation
List the total gross spend for the entire campaign. You can include any additional budget instructions (i.e. monthly budgets, flight dates, etc.) below under "Additional Notes".
Please list the number Recrue gave as your price per prospect.
Additional Comments
This field is for validation purposes and should be left unchanged.