Market* SELECT YOUR MARKET Alaska Amarillo Aurora Austin-Albert Lea Bakersfield Bethany-Cameron Brookings Canton Columbia Columbus Corporate Crystal Lake Dayton East Texas Fairfield Far East Bay Farmington-Festus Fort Dodge Fredericksburg Grays Harbor Grinnell-Newton Hagerstown-Chambersburg Jackson Joliet Lincoln Louisville Lubbock Luverne Madison Mankato Mason City Moberly North Dallas Palm Springs Portland Redwood Falls Saginaw Salt Lake City San Antonio San Jose Shreveport Topeka Watertown Waukegan-Kenosha Waynesville-Lebanon Wenatchee
AE Name*
AE Phone Number*
Manager's Email Address*
AE Email Address*
Client Business Name* Please spell out the company name, no abbreviations.
Client Website* If your client has no website and is requesting a new build, put N/A
Total Investment for entire campaign duration, NOT per month*
Alpha Revenue (does NOT include hard costs)*
Order ID # (Wide Orbit or Marketron)*
Digital Order Form Submission Date* Today's date
MM slash DD slash YYYY
Campaign Start Date*
MM slash DD slash YYYY
Campaign End Date*
MM slash DD slash YYYY
Geography* Define the geography you want your advertising to serve within – state, region, city, or zip codes or a radius around a location.
Did you sell a pre-made package?* Select your pre-made package?* Select your Recrue Services:* Select your Video Recrue Services:* Select your Other Recrue Services:* Targeted Display Banner Ads (Retargeting, Keyword Targeting, Behavioral Targeting, Managed Networks)
Banner - Gross Impressions* List the total gross impressions for the entire flight/date range. You can then list how you want to split up the total budget below under "Additional Notes" (i.e. monthly budgets, different flights, etc)
Do you need help calculating your Hard Cost based your impression goal? Was this campaign sold with the $3.25 CPM Rate to Recrue? Hard Cost / Wholesale Budget to Recrue This field will populate automatically when you fill out the impression goal above.
Banner - CPM Rate to Recrue Media ($)*
Hard Cost / Wholesale Budget to Recrue This field will automatically populate once you've filled out the impression goal and the CPM Rate to Recrue.
Hard Cost / Wholesale Budget to Recrue*
Targeting Are you targeting all visitors to your client's website which you've already provided above?* Specific webpage URL’s we will be retargeting from*
Are you using Recrue's Managed Networks?* Are you using Keyword Targeting?* List Sample Keywords*
Are you using Behavorial Targeting?* Describe Your Audience:* If you requested a proposal which already has this info, you can write "See Attached Proposal" and then ATTACH your proposal to your VCreative order.
Creative Landing Page Instructions Attach all your creative to your VCreative order or ticket.
Do you need a landing page created?* Will the ads link to the client site or does a custom landing page need to be built?
The Alpha Digital department will be creating your landing page so submit a ticket at AlphaMediaHelp.com with the following details:
1. The desired URL for the landing page
2. The start date of your campaign (there is a minimum of 72 hour turnaround time)
3. The desired copy and verbiage for the landing page
4. Client logo and all images/creative to be used on the page
5. Any requested buttons, click-through URLs, form fields, etc Additional Campaign Details and Notes Campaign Goals - OPTIONAL For example, Brand Awareness, Relevance in Search Results, Improve Online Reputation, increase Website Visits, or promote a special event, sale or promotion.
Mobile In-App Interstitial If you do not know this term, your campaign most likely does not include Interstitial Ads.
Please note that any budget not able to be secured as interstitial will be transferred to banner. Pacing Instructions* Example - monthly goals, line item goals, etc
Polygon/Location-based Targeting Polygon/Location-based Targeting included?* Targeting users based on specific locations they are or have been to
Location target details* Describe your locations/strategy. If you need to upload locations or addresses, note that here and then attach to your VCreative order or ticket.
Are we pulling a lookback on polygonned locations?* Targeting users who have visited the polygon in the past
Device Matching (look-alike) included?* Targeting users similar to those captured/seen at location list
Behavioral Targeting Behavioral Targeting included?* Targeting users based on general visitation history, app usage, etc.
Describe Your Audience (Interests, Demographics, etc)*
Network Targeting Network Targeting included?* Targeting inventory based on app topic. Note: Inventory can be very limited
Retargeting Is Campaign Retargeting included?* Campagin Retargeting (recommended) - serves ads to users who have clicked on your mobile ads in the past (no pixel required)
Campaign Goals For example, Brand Awareness, Relevance in Search Results, Improve Online Reputation, increase Website Visits, or promote a special event, sale or promotion.
Please add any special instructions/notes here.
Mobile In-App Banners OR Mobile to Social Mobile In-App: Banner - Gross Impressions (#)* List the total gross impressions for the entire flight/date range. You can then list how you want to split up the total impressions below under "Additional Notes" (ie monthly allocation, different flights, etc)
Mobile to Social: Banner - Gross Impressions (#)* List the total gross impressions for the entire flight/date range. You can then list how you want to split up the total impressions below under "Additional Notes" (ie monthly allocation, different flights, etc)
Do you need help calculating your Hard Cost based your impression goal?* Select your Mobile In-App CPM rate* Select your Mobile to Social CPM rate* Hard Cost / Wholesale Budget to Recrue (Mobile In-App) This field will populate automatically when you fill out the impression goal above.
Hard Cost / Wholesale Budget to Recrue (Mobile to Social) This field will populate automatically when you fill out the impression goal above.
Banner - CPM Rate to Recrue Media ($)*
Hard Cost / Wholesale Budget to Recrue (Custom CPM) This field will populate automatically when you fill out the impression goal above.
Hard Cost / Wholesale Budget to Recrue Media ($)*
Polygon/Location-based Targeting Polygon/Location-based Targeting included?* Targeting users based on specific locations they are or have been to
Location target details* Describe your locations/strategy. If you need to upload locations or addresses, note that here and then attach to your VCreative order or ticket.
Are we pulling a lookback on polygonned locations?* Targeting users who have visited the polygon in the past
Are we creating a lookalike audience? (Device matching)* Targeting users similar to those captured/seen at location list
Audience Targeting Audience Targeting included?* Targeting users based on general visitation history, app usage, etc.
Describe Your Audience (Interests, Demographics, etc)*
Retargeting Retargeting included?* What type of retargeting?* Campagin Retargeting (reccomended) - serves ads to users who have clicked on your mobile ads in the past (no pixel required)
Site Retargeting - serves ads to users who have visted your website in the past (pixel required)
Website URLs for Site Retargeting Audience*
Client's Facebook Page URL* Disclaimer: we need the client's Facebook page URL in order to send them a request for advertising page access. This access gives us no administrative control over their Facebook page and only allows us to post News Feed ads on their behalf.
Client's Facebook Page URL* Disclaimer: we need the client's Facebook page URL in order to send them a request for advertising page access. This access gives us no administrative control over their Facebook page and only allows us to post News Feed ads on their behalf.
Facebook Ad Copy* Text: 90 characters
Social Media (Placement of ads on Facebook, Twitter, LinkedIn, etc) Select your campaign's social platform service:* Gross Facebook/Instagram Impressions (#)* Enter the total gross impressions for the entire flight/date range, not per month.
Gross Twitter Impressions (#)* Enter the total gross Twitter impressions for the entire flight/date range, not per month.
Gross LinkedIn Impressions (#)* Enter the total gross LinkedIn clicks for the entire flight/date range, not per month.
Gross Snapchat Impressions (#)* Enter the total gross Twitter impressions for the entire flight/date range, not per month.
Do you need help calculating your Hard Costs based your impression goal?* Facebook/Instagram Hard Cost / Wholesale Budget to Recrue Media This field will populate automatically when you fill out the impression goal above.
Facebook/Instagram (Video) Hard Cost / Wholesale Budget to Recrue Media This field will populate automatically when you fill out the impression goal above.
Twitter Hard Cost / Wholesale Budget to Recrue Media This field will populate automatically when you fill out the impression goal above.
Twitter (Video) Hard Cost / Wholesale Budget to Recrue Media This field will populate automatically when you fill out the impression goal above.
Snapchat Hard Cost / Wholesale Budget to Recrue Media This field will populate automatically when you fill out the impression goal above.
Hard Cost / Wholesale Budget to Recrue Media ($)*
Client's Facebook Page URL* Disclaimer: we need the client's Facebook page URL in order to send them a request for advertising page access. This access gives us no administrative control over their Facebook page and only allows us to post News Feed ads on their behalf.
Client's Instagram URL
Client's Twitter URL
Client's LinkedIn URL
Client's Snapchat URL/handle
Social Targeting Directions Demographics/Behavioral Targeting included?* Describe your Audience (demographics, behaviors, etc)*
Customer List Targeting included?* Email list, phone numbers, street addresses, zip codes…etc
Describe your Customer List(s)* Attach you customer list documents to your VCreative order or ticket.
Social Retargeting Directions Social Retargeting included?* Website URLs for Retargeting Audience*
Creative Landing Page Instructions Attach all your creative to your VCreative order or ticket.
Do you need a Landing Page? Will the ads link to your client's website or do we need to create a custom landing page?
The Alpha Digital department will be creating your landing page so submit a ticket at AlphaMediaHelp.com with the following details:
1. The desired URL for the landing page
2. The start date of your campaign (there is a minimum of 72 hour turnaround time)
3. The desired copy and verbiage for the landing page
4. Client logo and all images/creative to be used on the page
5. Any requested buttons, click-through URLs, form fields, etc Facebook Ad Copy* Text: 90 characters
TVScientific Bundled package of OTT, CTV and Viewable Display
OTT Gross Impressions (#)*
OTT - Hard Cost / Wholesale Budget to Recrue Media ($)*
CTV Gross Impressions (#)*
CTV - Hard Cost / Wholesale Budget to Recrue Media ($)*
Viewable Display Gross Impressions (#)*
Viewable Display - Hard Cost / Wholesale Budget to Recrue Media ($)*
Is Audience Segment Purchased?* Additional $1.50 CPM included
Preferred Target Audience* Please note that targeting is very limited for OTT
Video OTT (Over the Top) Gross Impressions (#)*
Do you need help calculating your Hard Cost based your impression goal? Was this campaign sold with the $32 CPM Rate to Recrue? Hard Cost / Wholesale Budget to Recrue This field will populate automatically when you fill out the impression goal above.
CPM Rate to Recrue Media ($)*
Hard Cost / Wholesale Budget to Recrue This field will populate automatically when you fill out the impression goal above.
Hard Cost / Wholesale Budget to Recrue Media ($)*
Targeting Directions Preferred Target Audience* Please note that targeting is very limited for OTT
Creative Landing Page Instructions Attach all your creative to your VCreative order or ticket.
Custom Landing Page needed? The Alpha Digital department will be creating your landing page so submit a ticket at AlphaMediaHelp.com with the following details:
1. The desired URL for the landing page
2. The start date of your campaign (there is a minimum of 72 hour turnaround time)
3. The desired copy and verbiage for the landing page
4. Client logo and all images/creative to be used on the page
5. Any requested buttons, click-through URLs, form fields, etc Video Outstream Gross Impressions (#)*
CPM Rate to Recrue Media ($)* CPM increases by $3 for small geo's (Geo > DMA) and $3 for Behavioral Targeting
Hard Cost / Wholesale Budget to Recrue Media ($)*
Targeting Directions Category/Audience Targeting included?* Categories/Audiences* Requested Publishers (optional)
Behavioral Targeting included? (Additional $3CPM)* Describe Your Audience*
Retargeting Instructions ]
*Please know that Video Retargeting inventory can be extremely limited
Retargeting included?* Website URLs for Retargeting Audience*
Creative Landing Page Instructions Attach all your creative to your VCreative order or ticket.
Custom Landing Page Needed? The Alpha Digital department will be creating your landing page so submit a ticket at AlphaMediaHelp.com with the following details:
1. The desired URL for the landing page
2. The start date of your campaign (there is a minimum of 72 hour turnaround time)
3. The desired copy and verbiage for the landing page
4. Client logo and all images/creative to be used on the page
5. Any requested buttons, click-through URLs, form fields, etc Video Pre-Roll (In-Stream) Gross Impressions (#)*
CPM Rate to Recrue Media ($)* Note - CPM increases by $1 for small geo's (Geo > DMA) and $1 for Behavioral Targeting
Hard Cost / Wholesale Budget to Recrue Media ($)*
Targeting Directions Network Targeting included?* Networks* Other Network*
Request Publishers (optional)
Behavioral Targeting included? (Additional $1CPM)* Describe Your Audience*
Retargeting Retargeting included?* Website URLs for Retargeting Audience*
Creative Landing Page Instructions Attach all your creative to your VCreative order or ticket.
Custom Landing Page Needed? The Alpha Digital department will be creating your landing page so submit a ticket at AlphaMediaHelp.com with the following details:
1. The desired URL for the landing page
2. The start date of your campaign (there is a minimum of 72 hour turnaround time)
3. The desired copy and verbiage for the landing page
4. Client logo and all images/creative to be used on the page
5. Any requested buttons, click-through URLs, form fields, etc CPV Blended Video Gross Views (#)*
Do you need help calculating your Hard Cost based on your view goal? Hard Cost / Wholesale Budget to Recrue Media ($)
Was this campaign sold at the $.06 CPV rate to Recrue? Hard Cost / Wholesale Budget to Recrue (Custom CPV) This field will automatically populate once you've filled out the gross views amount.
CPV Rate to Recrue Media ($)
Hard Cost / Wholesale Budget to Recrue (Custom CPV) This field will automatically populate once you've filled out the gross views amount.
Blended Video Options Audience Targeting? Describe your audience
Retargeting Included? Website URLs for Retargeting Audience:
Creative Landing Page Instructions Attach all your creative to your VCreative order or ticket.
Custom Landing Page Needed? Video Youtube Youtube Model* Gross Impressions (#)*
Do you need help calculating your Hard Cost based on your impression goal? Was this campaign sold with the $12 CPM rate to Recrue? Hard Cost / Wholesale Budget to Recrue ($12 CPM) This field will automatically populate once you've filled out the impression goal and the CPM Rate to Recrue.
CPM Rate to Recrue Media*
Hard Cost / Wholesale Budget to Recrue (Custom CPM) This field will automatically populate once you've filled out the impression goal and the CPM Rate to Recrue.
Hard Cost / Wholesale Budget to Recrue Media ($)*
Gross Views (#)*
Do you need help calculating your Hard Cost based on your view goal? Was this campaign sold with the $0.10 CPV rate to Recrue? Hard Cost / Wholesale Budget to Recrue Media ($ .10 CPV) This field will populate automatically when you fill out the impression goal above.
CPV Rate to Recrue Media ($)*
Hard Cost / Wholesale Budget to Recrue Media (Custom CPV) This field will populate automatically when you fill out the impression goal above.
Hard Cost / Wholesale Budget to Recrue Media ($)*
Audience/Targeting Describe Your Audience*
Retargeting Retargeting included?* Website URLs for Retargeting Audience*
Creative Landing Page Instructions Attach all your creative to your VCreative order or ticket.
Custom Landing Page Needed? Will the ads link to your client's website or do we need to create a custom landing page?
The Alpha Digital department will be creating your landing page so submit a ticket at AlphaMediaHelp.com with the following details:
1. The desired URL for the landing page
2. The start date of your campaign (there is a minimum of 72 hour turnaround time)
3. The desired copy and verbiage for the landing page
4. Client logo and all images/creative to be used on the page
5. Any requested buttons, click-through URLs, form fields, etc Email Marketing How many email blasts per month?*
How many emails addresses are we sending blasts to?*
CPM Rate to Recrue Media ($)* 0-99,000 email addresses = $15 hard cost CPM
Do you need help calculating your Hard Cost based on your email quantity?* Hard Cost / Wholesale Budget to Recrue Media ($)*
Hard Cost / Wholesale Budget to Recrue Media ($) This field will automatically populate once you've filled out the impression goal and the CPM Rate to Recrue.
Additional Tactics (listed price is HARD COST ONLY) Select as many as applicable.
When should the blast(s) occur?* Please list specific date(s).
Date for Re-Drop*
How many creative splits?*
How many matchback files?*
How many HTML creatives?*
How many custom creative ads?*
Audience/Targeting Describe Your Audience*
Campaign Intent* For example, Brand Awareness, Relevance in Search Results, Improve Online Reputation, increase Website Visits, or promote a special event, sale or promotion.
Creative Requirements Email Creative Specs: Width-750-650 Pixels, Height- not to exceed 1728 pixels, Size - 200KB
Please put either the completed image or the request for creative into vCreative with your order. Thank you!
Email Copy* From Line (30 characters)
Clickthrough URLs* If you have a creative with multiple products on it, you will need to list the exact clickthrough URL AND the image it is associated with for Recrue to set it up.
Search Engine Optimization (SEO) Hard Cost / Wholesale Budget to Recrue Media ($)*
Search Engine Optimization Options* Check all that apply
How long is SEO contract?* Enter at least 5 exact searches you want to win.*
What specific locations do you want to win the above searches in?* Please list cities, zip codes, counties, or states.
Search Engine Marketing (SEM) Consult with management - SEM campaigns must be pre-approved.
Hard Cost / Wholesale Budget to Recrue Media ($)*
Google AdWords Search Network Monthly Budget* How long is SEM contract?* Enter at least 5 exact searches you want to win.*
What specific locations do you want to win the above searches in?* Please list cities, zip codes, counties, or states.
Order Summary Total Wholesale Startup Rate*
Total Monthly Wholesale Rate* Indicate monthly dollar amount for all services ordered.
Please add any special instructions or feedback on order/client.
Native Targeting Native Targeting Type* Native Targeting: Gross Impressions (#)*
Do you need help calculating your native Hard Cost based on your impression goal?* Hard Cost / Wholesale Budget to Recrue ($7 CPM) This field will populate automatically when you fill out the impression goal above.
Hard Cost / Wholesale Budget to Recrue ($23 CPM) This field will populate automatically when you fill out the impression goal above.
Native Targeting: Hard Cost / Wholesale Budget to Recrue Media ($)*
Targeting These fields are not required if this tactic is being combined with regular display.
Are you targeting all visitors to your client's website which you've already provided above? Are you using Recrue's Managed Networks? Are you using Keyword Targeting? List Sample Keywords
Are you using Behavorial Targeting? Describe Your Audience: If you requested a proposal which already has this info, you can write "See Attached Proposal" and then ATTACH your proposal to your VCreative order.
Creative Landing Page Instructions Attach all your creative to your VCreative order or ticket.
Do you need a landing page created? The Alpha Digital department will be creating your landing page so submit a ticket at AlphaMediaHelp.com with the following details:
1. The desired URL for the landing page
2. The start date of your campaign (there is a minimum of 72 hour turnaround time)
3. The desired copy and verbiage for the landing page
4. Client logo and all images/creative to be used on the page
5. Any requested buttons, click-through URLs, form fields, etc IP Targeting IP Targeting Type* IP Targeting: Gross Impressions (#)*
Do you need help calculating your Hard Cost based on your impression goal?* Hard Cost / Wholesale Budget to Recrue ($15 CPM) This field will populate automatically when you fill out the impression goal above.
Hard Cost / Wholesale Budget to Recrue ($9 CPM) This field will populate automatically when you fill out the impression goal above.
IP Targeting: CPM Rate to Recrue Media ($)*
IP Targeting: Gross Dollar($) Budget to Recrue Media*
Targeting These fields are not required if this tactic is being combined with regular display.
Are you targeting all visitors to your client's website which you've already provided above? Are you using Recrue's Managed Networks? Are you using Keyword Targeting? List Sample Keywords
Are you using Behavorial Targeting? Describe Your Audience: If you requested a proposal which already has this info, you can write "See Attached Proposal" and then ATTACH your proposal to your VCreative order.
Creative Landing Page Instructions Attach all your creative to your VCreative order or ticket.
Do you need a landing page created? The Alpha Digital department will be creating your landing page so submit a ticket at AlphaMediaHelp.com with the following details:
1. The desired URL for the landing page
2. The start date of your campaign (there is a minimum of 72 hour turnaround time)
3. The desired copy and verbiage for the landing page
4. Client logo and all images/creative to be used on the page
5. Any requested buttons, click-through URLs, form fields, etc Additional Campaign Details and Notes Campaign Goals - OPTIONAL For example, Brand Awareness, Relevance in Search Results, Improve Online Reputation, increase Website Visits, or promote a special event, sale or promotion.
Behavioral Cookie Buy Has this tactic gone through Recrue's proposal team?* Please submit a proposal request FIRST through this form at http://www.alphadigitalsupport.com/recrue-support-orders/ so that the Recrue team can confirm your client's purchase is viable. Thanks! Behavioral Cookie: Gross Clicks (#)*
Do you need help calculating your Hard Cost based on your click goal?* Hard Cost / Wholesale Budget to Recrue ($1.75 CPC) This field will populate automatically when you fill out the impression goal above.
Behavioral Cookie: CPC Rate to Recrue Media ($)*
Behavioral Cookie: Gross Dollar($) Budget to Recrue Media*
Targeting These fields are not required if this tactic is being combined with regular display.
Are you targeting all visitors to your client's website which you've already provided above? Are you using Recrue's Managed Networks? Are you using Keyword Targeting? List Sample Keywords
Are you using Behavorial Targeting? Describe Your Audience: If you requested a proposal which already has this info, you can write "See Attached Proposal" and then ATTACH your proposal to your VCreative order.
Creative Landing Page Instructions Attach all your creative to your VCreative order or ticket.
Do you need a landing page created? The Alpha Digital department will be creating your landing page so submit a ticket at AlphaMediaHelp.com with the following details:
1. The desired URL for the landing page
2. The start date of your campaign (there is a minimum of 72 hour turnaround time)
3. The desired copy and verbiage for the landing page
4. Client logo and all images/creative to be used on the page
5. Any requested buttons, click-through URLs, form fields, etc Additional Campaign Details and Notes Campaign Goals - OPTIONAL For example, Brand Awareness, Relevance in Search Results, Improve Online Reputation, increase Website Visits, or promote a special event, sale or promotion.
Digital Audio Digital Audio: Gross Impressions (#)*
Do you need help calculating your Hard Cost based on your impression goal?* Was this sold at the $18 CPM rate to Recrue?* Digital Audio - CPM Rate to Recrue Media ($)*
Hard Cost / Wholesale Budget to Recrue This field will populate automatically when you fill out the impression goal above.
Hard Cost / Wholesale Budget to Recrue This field will populate automatically when you fill out the impression goal above.
Hard Cost / Wholesale Budget to Recrue*
Describe Your Audience:* If you requested a proposal which already has this info, you can write "See Attached Proposal" and then ATTACH your proposal to your VCreative order.
Campaign Goals* For example, Brand Awareness, Relevance in Search Results, Improve Online Reputation, increase Website Visits, or promote a special event, sale or promotion.
Creative Landing Page Instructions Attach all your creative to your VCreative order or ticket. Audio files must be MP3 or M4A or WAV. Length must be 15 / 30 or 60 seconds (recommendation of 15 – 30 seconds).
Lead Generation Maximum purchase of monthly leads* List the total gross spend for the entire campaign. You can include any additional budget instructions (i.e. monthly budgets, flight dates, etc.) below under "Additional Notes".
Rate per lead to Recrue Media ($)* Please list the number Recrue gave as your price per prospect.
Client's Website URL*
Client's Industry Type*
Additional Comments Any Additional Notes or Comments
Comments This field is for validation purposes and should be left unchanged.